CREATE CONTENT THAT SPEAKS TO YOUR AUDIENCE

Before you can sell anything online you must:

1) Know your audience. Who are they and what do they want from your business? What problems are you solving? What benefits are you providing?

2) Provide content that is relevant to their needs and problems. Content must be targeted. This is very important. Random posts and products will not connect to your audience.

3) Establish yourself as the go-to person for this information. What makes you good at what you do? Why should your audience choose you over others?

4) Get them to move from Instagram to your community (FB group, mailing list, website, blog, membership, etc.)

6) Curating products for your community is ongoing so the process never ends. Worksheets, Guides, eBooks, Checklists, Webinars, Q&A, etc. Wow them so much with the free content that the paid is irresistible.

Need help with any of these steps? 

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